08 Jun ARTISAN BAKER ENJOYS SWEET TASTE OF SUCCESS
George Welton, the founder of Ripon-based Brown and Blond chocolate brownies is enjoying the
sweet taste of success, with sales up and turnover set to break through the £350,000 barrier this
The young artisan baker went into business in 2010 when he was just 18 years old. “At the time I
was working as a chef in a small café in Harrogate where one of the most popular items on offer was
my ‘original’ chocolate brownies. I quickly realised that these gooey treats had huge potential and
set up a micro bakery from the back of my parents’ small holding in York before moving to our
present bakery in Ripon,” explained George.
Every morning, George is up with the lark, baking 12,000 brownies a week and he is also constantly
experimenting and creating new flavours. There are now over 50 different brownies for customers
to choose from including the best-selling raspberry and white chocolate through to praline and chilli.
With support from members of his family and girlfriend, George sells at many of the region’s shows
and events throughout the year and Brown and Blond has built up a loyal following of customers’.
However, one of the biggest areas of recent growth has been on the wholesale side of the business,
which now accounts for 60% of its turnover.
One of George’s first trade customers six years ago was Leeds-based Italian Espresso Bars, La
Bottega Milanese, which are located in Leeds city centre in The Light and at Bond Court. Proprietor,
Alex Galantino said: “We are passionate about using local independent suppliers. Our customers’
appreciate the fact that our products are fresh and George’s brownies are a perennial favourite.”
George is now planning a move to larger premises. “This will enable us to increase production and
hopefully lead to us finding a distributor, who can supply our brownies nationwide, whilst retaining
our reputation for high quality baking.”
Pictured l-r George Welton and Alex Galantino.